Geoxal
A sleek corporate identity for a sophisticated fleet management and tracking platform.
The Client Brief
Geoxal is a sophisticated fleet-management and tracking application that monitors vehicles, delivery fleets, and bikes while gathering real-time data. The client needed a design that communicates reliability, high-tech logistics, and seamless connectivity for transport businesses.
Designer's Concept
A futuristic geometric typeface with rounded corners reflects modern technology and operational efficiency. The letter "X" was customized as a focal point, featuring a vibrant magenta check / V-shaped element to symbolize precision, successful delivery, and pinpoint accuracy. A metallic-grey palette gives the brand a professional industrial feel while the magenta accent ensures recognition. The linear horizontal structure suggests motion and continuous data flow.
Color System
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