Ouzam Fast Food
A vibrant, smile-based brand for a dual-purpose fast-food venture and food-delivery app.
The Client Brief
Ouzam needed a vibrant, energetic brand identity for a dual-purpose venture: a fast-food establishment and a food delivery application. Required: a friendly, memorable logo that evokes speed, satisfaction, and the joy of eating, while remaining functional as a digital app icon.
Designer's Concept
A smile-based visual identity using bold, rounded typography creates a sense of comfort and approachability. The curved element beneath the name doubles as a smile and a bowl, symbolizing hospitality. A high-contrast palette of red and yellow stimulates appetite, while the symbolic icon was engineered with geometric precision to ensure perfect legibility as a mobile app favicon and across social-media dimensions.
Color System
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