ReBean
A circular-economy brand that upcycles coffee grounds into eco-friendly products — and rewards buyers with digital eco-coins.
The Client Brief
A Moroccan startup needed a brand identity for a circular-economy project that upcycles coffee grounds into eco-friendly products like sustainable charcoal. The goal: communicate environmental responsibility, innovation, and the rebirth of waste — while highlighting the digital reward system (eco-coins).
Designer's Concept
A symbolic icon integrating a coffee bean within a stylized recycle motion represents the continuous journey of the product beyond the cup. Earthy brown plus leaf green reinforces the sustainable mission while modern, solid typography ensures clarity across digital platforms and physical packaging. The icon doubles as a digital eco-coin symbol.
Color System
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